Freeze branding is a body modification trend adapted from livestock marking. A super-co…

Freeze branding is a body modification trend adapted from livestock marking. A super-cooled metal brand is pressed onto the skin, destroying pigment cells and leaving a permanent mark. Experts warn that human skin can suffer severe cold burns, deep tissue damage, infection, scarring, and permanent discoloration. Unlike tattoos, results are unpredictable and irreversible. Medical professionals advise against the practice due to the high risk of serious long-term injury.

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